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Core Analysis Technique: Segmentation

Article1 min readUpdated Mar 18, 2025View source ↗
What Is Segmentation? Segmentation is one of the two core analysis techniques that allow you to isolate and analyze the substances of your data. By segmenting your data, it is easier to identify concerns and problems and helps you to understand what is causing fluctuations in your aggregated data. A business could segment their data through marketing channels; this allows the business to see which marketing channel is more effective. What Are Some Segmentation Methods? You can segment data by:
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