What is the difference between a copywriter and SEO content writer?

Although both copywriters and content writers produce content, the purpose and deliverable is very different.. The copywriter creates content that is persuasive in nature to drive action. It is clear, concise with the objective to sell. Copywriters typically produce advertisements, sales copy, emails, print ads, digital ads, brochures, and landing pages for paid traffic.. The SEO content writer creates content that is information in nature that contain topics, keywords and LSI keywords (words that are semantically related to your primary keyword). The SEO content writer's objective is to rank your business in Google, while providing content that informs, educates or entertains. SEO Content writers typically produce blogs, social media posts, emails, geo pages, and web pages.

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